Providing relevant notifications based on common interests between friends in a social networking system
US8560678B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Dec 22, 2010 |
| Grant date | Oct 15, 2013 |
| Priority date | — |
| Expiry date | Jul 31, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q50/01
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
A social networking system provides relevant third-party content objects to users by matching user location, interests, and other social information with the content, location, and timing associated with the content objects. Content objects are provided based on relevance scores specific to a user. Relevance scores may be calculated based on the user's previous interactions with content object notifications, or based on interests that are common between the user and his or her connections in the social network. Context search is also provided for a user, wherein a list of search of results is ranked according to the relevance score of content object associated with the search results. Notifications may also be priced and distributed to users based on their relevance. In this way, the system can provide notifications that are relevant to user's interests and current circumstances, increasing the likelihood that they will find content objects of interest.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.