Patent · US Active

Real-time transport protocol ad cue extensions

US8560720B1 · kind B1 · utility

0Cited by

2References

12Claims

0Family size

Assignee

SPRINT COMMUNICATIONS COMPANY, L.P. · US

Inventors

Lyle T. Bertz · Lee's Summit, US
Yaojun Sun · South Riding, US
Christopher J. Mateski · Overland Park, US
Chuma U. Agogbua · Herndon, US

Key dates

Filing date	Jul 25, 2012
Grant date	Oct 15, 2013
Priority date	—
Expiry date	Jul 25, 2032

Classification

Technology area (CPC H)Electricity
CPC primaryH04L65/65
WIPO fieldDigital communication
WIPO sectorElectrical engineering

Abstract

Provides for delivery and synchronization of an ad to a user of a streaming media. An embodiment uses a transport protocol header extension to provide an ad cue to a splicer for the delivery of an ad within a primary media stream (the stream containing the header extension) or in an ancillary stream. An existing ancillary stream may be used, or a new ancillary stream may be initiated in response to the ad cue. The ad may have a variety of formats such as takeover, overlay, standard banner, and rich media.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.