Delivering content to users based on advertisement interaction type
US8566152B1 · kind B1 · utility
26Cited by
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33Claims
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Key dates
| Filing date | Jun 22, 2011 |
| Grant date | Oct 22, 2013 |
| Priority date | — |
| Expiry date | Mar 29, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0241
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods for improving the delivery of interactive advertisements are discussed herein. Systems and methods include approaches and solutions for boosting the rank of certain ads and/or ad types based on a combination of their interaction type and an ad interaction history for a given user, vertical, or aggregate indicator. Systems and methods also include suppressing ads unlikely to be interacted with from ranking and format boosting based on such ad interaction history.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.