System and method for harvesting advertising data for dynamic placement into end user data streams
US8566158B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 28, 2008 |
| Grant date | Oct 22, 2013 |
| Priority date | — |
| Expiry date | Dec 18, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4667
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method is disclosed for selecting advertising data at an end user device, the method comprising monitoring a plurality of advertising data items in a first video data stream at the end user device; correlating advertising characterization data for the advertising data item with end user profile data for an end user at the end user device; and selecting based on the correlating at least one of the plurality of advertising data items for presentation during display of a second video data stream at the end user device. A system is disclosed for performing the method. A data structure is disclosed for containing data used by the system and method.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.