Determining placement of advertisements on web pages
US8566160B2 · kind B2 · utility
5Cited by
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25Claims
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Key dates
| Filing date | Sep 30, 2010 |
| Grant date | Oct 22, 2013 |
| Priority date | — |
| Expiry date | Sep 30, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0254
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method is described herein that selects advertisements for two or more regions of a web page based on rankings of the advertisements generated using different models. By ranking advertisements separately for each region of a web page, and choosing highest ranked advertisements for each region, advertisements can be selectively chosen such that a user is more likely to select an advertisement in each region of the web page. As a result, the user experience can be enhanced and the advertising revenue can be correspondingly increased.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.