Pre-fetch ads while serving ads in live stream
US8566867B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 3, 2012 |
| Grant date | Oct 22, 2013 |
| Priority date | — |
| Expiry date | Apr 3, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/64322
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Described herein are techniques related to pre-fetching ads while serving ads in a live streaming video. In one implementation, the pre-fetching mechanism will set up a default set of ads pre-fetching criteria on a client and then the client will parse new/extra ads pre-fetching criteria from a live stream. Next the default set of ads pre-fetching criteria on the client will update via the parsed new/extra ads pre-fetching criteria. Now a notification from the live stream to pre-fetch ads is received by the client and the pre-fetched ads are obtained from the live stream. The client will receive a notification from the live stream to show ads and pre-fetched ads will be shown on the client. This Abstract is submitted with the understanding that it will not be used to interpret or limit the scope or meaning of the claims.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.