Strategies for determining the value of advertisements using randomized performance estimates
US8571930B1 · kind B1 · utility
166Cited by
24References
18Claims
0Family size
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Key dates
| Filing date | Oct 31, 2005 |
| Grant date | Oct 29, 2013 |
| Priority date | — |
| Expiry date | Sep 24, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0273
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Strategies are described for conducting an advertising campaign using a cost-per-transaction (CPT) pricing model. In this model, the advertiser is charged when an end-user takes some express action in response to viewing the advertisement, such as by clicking on the advertisement, purchasing the advertised asset, performing a registration procedure, and so forth. Various solutions allow for the computation of the expected value of a CPT advertisement when there is a scarcity of data pertaining to the actual performance of the CPT advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.