System and method for targeted distribution of advertising without disclosure of personally identifiable information
US8571931B2 · kind B2 · utility
Inventors
Key dates
| Filing date | Jul 23, 2004 |
| Grant date | Oct 29, 2013 |
| Priority date | — |
| Expiry date | Apr 11, 2028 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8543
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
The present invention discloses a system and method for providing targeted advertising in a television distribution system, without the disclosure of personally identifiable information. The system of the present invention comprises an advertisement management system (AMS) operative to monitor the state of one or more clients in the television distribution system and determine when a advertisement is required. The AMS is operative to select one or more features that do not comprise personally identifiable information from a feature repository. The system also comprises an advertisement selection system (ADS) operative to receive the one or more features from the AMS and select an advertisement targeted according to the one or more features.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.