Using search query information to determine relevant ads for a landing page of an ad
US8571932B2 · kind B2 · utility
4Cited by
1References
23Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Dec 30, 2005 |
| Grant date | Oct 29, 2013 |
| Priority date | — |
| Expiry date | Aug 9, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0273
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Advertisers can generate revenue (or credits) from an advertising network by allowing relevant ads to be shown with their properties (e.g., a document such as a Web page), and allow an ad delivery system to serve relevant ads. For example, the advertiser document may include at least one supplemental advertisement determined using search query information entered earlier by a user device. As another example, the advertiser document may include at least one supplemental advertisement determined using a correlation or association of the advertiser's advertisement and the supplemental advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.