Method and system for rating the role of a product category in the performance of a store area
US8577705B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 30, 2008 |
| Grant date | Nov 5, 2013 |
| Priority date | — |
| Expiry date | Apr 25, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present invention is a method and system for measuring a set of shopper behavior metrics that represent the strength of a product category or a group of categories in the performance of a store area. A set of rating parameters are defined in order to provide a unified and standardized rating system. The rating system represents the effectiveness of the product category in a store area. The metrics are defined in a manner that is normalized so that they can be used across different types of product categories. The datasets are measured per category or group of categories over time to identify how the strength has varied over time, and to monitor trends in the category performance. The measured datasets are further analyzed based on various demographic groups and behavior segments. The analysis facilitates a better understanding of the strength of the category for different shopper segments, which in turn can be applied for developing better store area optimization strategies.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.