Method and apparatus for tracing users of online video web sites
US8577996B2 · kind B2 · utility
46Cited by
25References
15Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Sep 17, 2008 |
| Grant date | Nov 5, 2013 |
| Priority date | — |
| Expiry date | Sep 17, 2028 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F15/16
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
The method and/or apparatus monitors and records the times when a user interacts with a network video player, e.g. a web video player, while watching an online video clip. Specifically, a data collection agent (DCA) is loaded to the player or to a web page that displays the video clip. The DCA collects detailed viewing information and periodically sends this information to a central server. The viewing information is processed by the central server to generate at least one of: a viewership attention span report, a viewership demographics report, and a viewership geographic report.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.