Patent · US Active

Method and apparatus for providing directed advertising based on user preferences

US8578408B2 · kind B2 · utility

8Cited by

7References

15Claims

0Family size

Assignee

HULU, LLC · US

Inventors

Richard W. Tom · Los Angeles, US
Eric I. Feng · Menlo Park, US
Hua Zheng · Boise, US
Jean-Paul Colaco · Manhattan Beach, US
Adam W. Miller · London, GB

Key dates

Filing date	Mar 10, 2009
Grant date	Nov 5, 2013
Priority date	—
Expiry date	Nov 5, 2029

Classification

Technology area (CPC H)Electricity
CPC primaryH04N21/4755
WIPO fieldAudio-visual technology
WIPO sectorElectrical engineering

Abstract

A method, apparatus, article of manufacture, and a memory structure for providing advertisements into a streamed media program is disclosed. One embodiment comprises a user computer for accepting user input, the user input directly defining user preferences regarding the presentation of the advertisements in the streamed media program and for inserting advertisements in the streamed media program according to the defined user preferences; and a media program provider communicatively coupled to the user computer, for transmitting the streamed media program to the user computer for presentation to the user on a display communicatively coupled to the user computer.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.