Frequency optimization of advertisement insertion in media streams
US8583484B1 · kind B1 · utility
51Cited by
7References
28Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jan 29, 2010 |
| Grant date | Nov 12, 2013 |
| Priority date | — |
| Expiry date | Mar 26, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, are described for frequency optimization of advertisement streams. The methods and systems described in this specification may enable determination of an optimal presentation frequency of an ad stream, or a number of times the ad stream is to be broadcast and/or rebroadcast, prior to the audience becoming interested in the ad, or acting on the ad to generate a conversion event.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.