Targeting content based on user mode
US8583579B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 3, 2011 |
| Grant date | Nov 12, 2013 |
| Priority date | — |
| Expiry date | Jan 27, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and computer program products, including computer programs encoded on a computer readable storage medium, for providing content to a user based on the mode of the user. A method includes: identifying a user for targeting content; evaluating usage information for the user to determine targeting information for a plurality of modes associated with the user; receiving a request to deliver content to the user including an identifier associated with the user and information to determine which mode of the plurality of modes the user is operating in; and providing content to the user based on the mode and associated targeting information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.