A/B testing
US8583766B2 · kind B2 · utility
252Cited by
48References
25Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | May 19, 2011 |
| Grant date | Nov 12, 2013 |
| Priority date | — |
| Expiry date | Dec 24, 2031 |
Classification
- Technology area (CPC Y)Emerging Cross-Sectional Technologies
- CPC primaryY10S715/962
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Performing A/B testing of content of a webpage includes selecting one of at least two different versions of the webpage to be displayed to a user through an interactive user interface (e.g., a web browser) based on an identification code, such as an Internet Protocol address or tracker identifier supplied by a cookie, associated with the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.