Patent · US Active

Frequency capping and throttling of calls in a pay-per-call advertising solution

US8588383B2 · kind B2 · utility

0Cited by

0References

25Claims

0Family size

Assignee

Google LLC · US

Inventors

Surojit Chatterjee · Fremont, US
Anshul Kothari · Cupertino, US
Chen Chen · 红钢城街道, CN

Key dates

Filing date	Dec 17, 2010
Grant date	Nov 19, 2013
Priority date	—
Expiry date	May 5, 2031

Classification

Technology area (CPC H)Electricity
CPC primaryH04M2215/0192
WIPO fieldTelecommunications
WIPO sectorElectrical engineering

Abstract

Various methods, systems, and computer program products are disclosed for controlling a number of calls based on promotional message impressions. The method may include receiving a request to communicate at least one promotional message, wherein the at least one promotional message is associated with one or more phone numbers. The method may include communicating the at least one promotional message and the one or more phone numbers. The method may include receiving one or more calls associated with the at least one promotional message. The method may include determining a call through rate for the at least one promotional message based on the one or more calls. The method may include determining a number of impressions of the at least one promotional message based on the determined call through rate.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.