Systems and methods for targeted advertising on wireless devices based on device location and current user interests
US8588816B2 · kind B2 · utility
59Cited by
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120Claims
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Assignee
Inventor
Key dates
| Filing date | Dec 21, 2007 |
| Grant date | Nov 19, 2013 |
| Priority date | — |
| Expiry date | May 27, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/02
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Aspects provide for systems, methods, apparatus and computer program products for selecting advertisements for presentation on wireless device applications based on the current device location and the current interests of the device user. The current interests of the device user are defined by the application currently being executed on the device and/or current user inputted requests for content. In this regard, present aspects provide for highly targeted advertising that serves to provide advertisements to users based on their current needs, which are defined in terms of their current interests and current location.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.