Arbitrage broker for online advertising exchange

US8589233B2 · kind B2 · utility

Assignee

• Microsoft Corporation · US

Inventors

• Gary W. Flake · Bellevue, US
• Brett D. Brewer · Sammamish, US
• Christopher A. Meek · Kirkland, US
• David M. Chickering · Bellevue, US
• Jody D. Biggs · Redmond, US
• Ewa Dominowska · Kirkland, US
• Brian Burdick · Bellevue, US

Key dates

• Filing date: Jun 15, 2007
• Grant date: Nov 19, 2013
• Expiry date: Aug 2, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q40/04
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

For a multi-party online advertising exchange including advertising and publishing entities and one or more third party participants, the disclosed systems and methods enable third party participation in arbitrage opportunities in online advertising transactions. A plurality of underlying transaction details are abstracted and provided to the third party participants without loss of generalization and while preserving relationships in the transaction data, to enable a third party share risk in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.