Cost discounting to provide dominant participation strategy arbitration for online advertising and arbitrations supporting offers from different cost discounting methodologies
US8595066B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 25, 2004 |
| Grant date | Nov 26, 2013 |
| Priority date | — |
| Expiry date | Jan 2, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Maximum offers in an online advertising space (and/or some enhanced ad rendering attribute) arbitration may be discounted such that there exists a dominant bidding strategy, whereby advertisers can choose optimal maximum offers without knowing anything about their competitors' behavior, and without knowing anything about the relative selection rates for different ad spot positions (or the relative values of different enhanced ad rendering attributes that advertisers may compete for). Arbitrations can be run combining offers for use in arbitrations with a first price discounting method, with offers for use in arbitrations with a second price discounting technique.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.