Using enhanced ad features to increase competition in online advertising
US8595071B2 · kind B2 · utility
12Cited by
21References
55Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Jun 30, 2003 |
| Grant date | Nov 26, 2013 |
| Priority date | — |
| Expiry date | Jul 11, 2027 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
In an online advertising system, advertisers compete with each other for advertising space. There may be multiple advertising positions available, where the placement of advertisements is determined by an auction. To encourage competition, some advertisements may be presented with enhanced features. These enhanced features create an incentive for which advertisers can compete, thereby increasing the effectiveness, usefulness and/or profitability of the advertising system. The application of enhanced features may be determined using at least one or more of pricing information, performance information and advertising information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.