Topic and time based media affinity estimation
US8600984B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 13, 2012 |
| Grant date | Dec 3, 2013 |
| Priority date | — |
| Expiry date | Aug 22, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/24575
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
An affinity server estimates an affinity between two different time based media events (e.g., TV, radio, social media content stream), between a time based media event and a specific topic, or between two different topics, where the affinity score represents an intersection between the populations of social media users who have authored social media content items regarding the two different events and/or topics. The affinity score represents an estimation of the real world affinity between the real world population of people who have an interest in both time based media events, both topics, or in a time based media event and a topic. One possible threshold for including a social media user in a population may be based on a confidence score that indicates the confidence that one or more social media content items authored by the social media user are relevant to the topic or event in question.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.