System and method for targeting information items based on popularities of the information items
US8601004B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 6, 2005 |
| Grant date | Dec 3, 2013 |
| Priority date | — |
| Expiry date | Oct 5, 2026 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0261
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method of selecting information items in connection with an electronic message includes selecting a plurality of information items satisfying a predefined popularity condition and identifying any one from the selected information items whose associated keyword is found in the electronic message. A set of candidate items are selected periodically based on their respective popularity metrics. The popularity metric of an information item may be its click-through rate during a predefined time period. Each candidate information item has one or more keywords and the number of the keywords found in the electronic message determines the item's relevancy to a user accessing the message. In some embodiments, the method selects a subset of the information items using user geographical information associated with a user accessing the electronic message from a client and at least one of the selected information items is set to target users at a location corresponding to the user geographical information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.