Product display system for disposable absorbent article containers having enhanced visibility and recognition

US8602213B2 · kind B2 · utility

Assignee

• The Procter & Gamble Company · US

Inventors

• Jennifer Lynn Lowery · Blue Ash, US
• Kevin Michael Sams · San Francisco, US
• Danielle Lee Abel · Cincinnati, US
• Shanyn Krista Brady · Cincinnati, US
• Alfredo de Jesús Hidalgo · Cincinnati, US
• Paul Landers · Broomfield, US
• Brenda Marie Mahan · Monroe, US
• Douglas John Whittle · Independence, US

Key dates

• Filing date: Oct 28, 2009
• Grant date: Dec 10, 2013
• Expiry date: Aug 30, 2030

Classification

• Technology area (CPC B): Performing Operations; Transporting
• CPC primary: B65D2203/00
• WIPO field: Handling
• WIPO sector: Mechanical engineering

Abstract

A product display system for disposable absorbent article containers is provided. The product display system includes a first stacked product array including a first set of individual disposable absorbent article containers and a second stacked product array including a second set of individual disposable absorbent article containers. Each individual disposable absorbent article container contains a first and second visible graphic such that when the individual containers are stacked appropriately the combination of visible graphics forms a continuous larger visible graphic. The set of stacked product arrays maintains the continuous larger visible graphic, even when some individual containers from the product display are removed or missing. A method for enhancing the visibility and recognition of a product display system is also provided.