Systems and methods for providing a direct marketing campaign planning environment

US8606626B1 · kind B1 · utility

Assignee

• Experian Information Solutions, Inc. · US

Inventors

• Laura J. DeSoto · Newport Beach, US
• Michele M. Bodda · Lake Forest, US
• Kristi Ann Adkinson · Algonquin, US
• Venkat R. Achanta · Frisco, US
• Felicia Peng · Irvine, US

Key dates

• Filing date: Jan 30, 2008
• Grant date: Dec 10, 2013
• Expiry date: Dec 14, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0269
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Embodiments of system are disclosed in which selection strategies for a direct marketing campaign that identify consumers from a credit bureau or other consumer database can be planned, tested, and/or refined on a stable subset of the credit database. In some embodiments, once refined, consumer selection criteria may be used to execute the direct marketing campaign on the full consumer/credit database, which is preferably updated approximately twice weekly. In one preferred embodiment, the data for the test database represents a random sampling of approximately 10% of the full database and the sampling is regenerated approximately weekly in order to provide a stable set of data on which campaign developers may test their campaign. For each consumer in the sampling, the environment may allow a client to access and use both attributes calculated by the credit bureau and proprietary attributes and data owned by the client. The system allows for a plurality of clients to use the system substantially simultaneously while protecting the privacy and integrity of the client's proprietary data and results.