Method and system for delivering targeted research invitations

US8612292B1 · kind B1 · utility

Assignee

• Catalina Marketing Corporation · US

Inventors

• Clinton Brown · Rockdale, US
• Nancy May Kennedy · Dallas, US
• Timothy Michael Ryan · Crescent Springs, US
• Mary Ann Schmidt · Cincinnati, US

Key dates

• Filing date: Mar 16, 2000
• Grant date: Dec 17, 2013
• Expiry date: Dec 4, 2024

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method, system, and computer program product is disclosed. A purchase data computer receives a customer identifier obtained from a scanner at a point of sale. The customer identifier is associated with a customer in a retail location. The purchase data computer determines a targeted research invitation associated with the customer identifier, the targeted research invitation including contact information to be used by the customer to participate in a marketing research program. Next, the purchase data controller causes a printer to print the targeted research invitation. According to another aspect of the invention, a current purchase of the customer sets off a trigger in the purchase data computer, causing the purchase data computer to print a targeted research invitation at the printer, based on the current purchase. According to another aspect of the invention, a host computer uses prior purchase history of consumers to determine targeted research invitations to be delivered to the consumers.