Dynamic playbook: experimentation platform for social networks
US8612375B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 9, 2012 |
| Grant date | Dec 17, 2013 |
| Priority date | — |
| Expiry date | Nov 9, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L51/06
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Embodiments are directed towards dynamically managing contextual recommendations that can be employed with content when provided to a channel. A test for a variable having at least two outcomes may be determined to be employed with selected content. Each outcome may correspond to a different contextual recommendation. An outcome to employ with the content may be randomly determined/selected such that each of the outcomes of the test is selected a substantially similar number of times. The content may be modified and/or provided to the channel based on contextual recommendations that correspond to the determined outcome. Actions associated with a plurality of content may be monitored and/or analyzed to determine metrics for each outcome of a test. A comparison of the metrics for each outcome may be utilized to determine a preferred outcome for the test.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.