Industry specific brand benchmarking system based on social media strength of a brand

US8620718B2 · kind B2 · utility

Assignee

• Unmetric Inc. · US

Inventors

• Joseph Varghese · Woburn, US
• Kumaravel Krishnasami · Coimbatore, IN
• Lakshmanan Narayan · Chennai, IN

Key dates

• Filing date: Aug 17, 2012
• Grant date: Dec 31, 2013
• Expiry date: Aug 17, 2032

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04W4/21
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A brand monitoring platform (BMP) for brand benchmarking based on a brand's social media strength is provided. The BMP acquires input information on the brand and identifies industries related to the brand and competing brands. The BMP acquires social media information related to the brand and the competing brands from multiple social media sources via a network, dynamically generates categories in one or more hierarchical levels in each of the industries based on an independent analysis of the social media information, and sorts the social media information into the categories using a sorting interface. The BMP generates an aggregate score using an audience score determined by measuring an aggregate reach of the brand and the competing brands based on weighted audience score metric parameters, and an engagement score determined by measuring interaction between the brand and the competing brands and their followers based on weighted engagement score metric parameters.