Method and system for presenting banners having direct link to user profile information
US8620732B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 10, 2004 |
| Grant date | Dec 31, 2013 |
| Priority date | — |
| Expiry date | Sep 13, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0272
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method and system for generating electronic advertisement, such as banner ads, based on user profile information and other information are disclosed. An online promotion service may receive profile information, location information and other information from a user. The user may also define a proximity preference which may include a range of distance the user is willing to travel to redeem one or more promotions. A service or product provider or other authorized entity may define a proximity preference which may include a target range of advertisement exposure. The online promotion service may present advertisements for incentives and other promotions based on user profile information as well as proximity preference information where the proximity preference is defined by the user, the provider, or both. The user may activate a user identifier displayed on the advertisement which provides a direct link to user profile information to enable the user to easily and quickly modify and update user profile information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.