Advertisement allocation

US8620752B2 · kind B2 · utility

Assignee

• Google LLC · US

Inventors

• Jon Feldman · Cambridge, US
• Seyed Vahab Mirrokni Banadaki · New York, US
• Shanmugavelayutham Muthukrishnan · New York, US
• Aranyak Mehta · Mountain View, US

Key dates

• Filing date: Oct 26, 2009
• Grant date: Dec 31, 2013
• Expiry date: Jan 3, 2032

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods for allocating and providing advertisements in response to impression events (e.g., a request for a placement of an advertisement) corresponding to forecasted impressions (e.g., a forecast of a request for a placement of an advertisement). The advertisements are allocated according to solution data that includes two disjoint solution sets, with each solution set identifying an advertisement that can be allocated to a forecasted impression.