Clickstream analysis methods and systems related to modifying an offline promotion for a consumer good
US8626834B2 · kind B2 · utility
1Cited by
52References
4Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Sep 27, 2010 |
| Grant date | Jan 7, 2014 |
| Priority date | — |
| Expiry date | Apr 17, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/45
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods and systems are provided herein for the analysis of clickstream data of online users. The analysis methods and systems allow for the creation of new offline business methods based on online consumer behavior.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.