Custom optimization of web pages

US8627204B2 · kind B2 · utility

Assignee

• Microsoft Corporation · US

Inventors

• Mihai Octavian Coman · Little Rock, US
• John Ronald Berkeley · Kenmore, US
• Ethan Gur-esh · Seattle, US
• Oguz Mut · Redmond, US
• Adri Verlaan · Seattle, US
• Yuan Gao · San Diego, US
• Rahul Ramesh Deshpande · Bellevue, US

Key dates

• Filing date: Oct 18, 2011
• Grant date: Jan 7, 2014
• Expiry date: Dec 27, 2031

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04N21/8586
• WIPO field: Audio-visual technology
• WIPO sector: Electrical engineering

Abstract

Web page optimization systems and methods are disclosed herein. In one implementation, a number of master pages and page layouts used to generate the web pages are defined. A number of channels are then defined to be associated with certain ones of the master pages and the page layouts. User device generating the request, a browser used to generate the request, and other suitable components of a user agent string in a web page request is then identified. A web page is rendered in response to the identified components of the user agent string using the master page and the page layout associated with a channel identified by such components of the web page request.