Method and apparatus for television program promotion
US8627356B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 1, 2010 |
| Grant date | Jan 7, 2014 |
| Priority date | — |
| Expiry date | Jan 31, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/26258
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A computer implemented method and apparatus for determining an optimal time and channel for delivery of television advertising content based on viewer profile information is disclosed. The method and apparatus provide for collecting viewer profile information for a viewer and storing it in a computer memory. Segments of viewers may be defined by viewer profile information thresholds in the computer memory. Viewers may be assigned to an audience segment based on a comparison of the viewer profile information thresholds with the collected viewer profile information. Information describing programs to be promoted, spots in which promotions for such programs may air, and geographic data also may be collected and stored. The computer may determine an optimal time and channel for delivery of the television advertising content to a selected audience segment based on the program to be promoted information, spot information and geographic data. The method and apparatus may be of particular use in determining optimal channels and times for promotion of a television program on a channel/network other than the channel/network on which the program is to air (i.e., cross-network promotion).
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.