Systems and methods for delivery of multiple online advertising units to communicate and interact on the same webpage
US8631314B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 18, 2007 |
| Grant date | Jan 14, 2014 |
| Priority date | — |
| Expiry date | Jan 26, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0241
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system for delivering advertisement units that interact with each other on a webpage is disclosed. The system includes a web browser, a web server, and an advertisement server. The web browser is configured to generate a request for a webpage. The web server is communicatively connected to the web browser and is configured to receive the request for a webpage from the web browser and send the requested webpage to the browser in response to the request. The webpage includes an ad unit request script that is configured to direct the web browser to generate a request for an advertisement unit.The advertisement server is communicatively connected to the web browser and the web server. The advertisement server is configured to receive advertisement unit requests and send a first ad unit and a second ad unit to the web browser in response to those requests. The first and second ad units are rendered by the web browser onto the webpage. The first ad unit is communicatively interfaced with the second ad unit and is configured to detect the second ad unit and send instructions to the second ad unit if the second ad unit possesses specified attributes. The second ad unit is configured to r…
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.