Presentation of advertisements based on user interactivity with a web page

US8631356B2 · kind B2 · utility

Assignee

• YAHOO HOLDINGS, INC. · US

Inventors

• John Lai · San Francisco, US
• Mandar Shinde · Fremont, US
• Calvin Hung · Sunnyvale, US
• Sven Haiges · Hersbruck, DE

Key dates

• Filing date: Jul 22, 2010
• Grant date: Jan 14, 2014
• Expiry date: Jun 27, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0251
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods and systems for presenting advertisements based on user interactivity with a web page are provided. According to embodiments of the invention, a web page is rendered on a client device. Gesture interactivity with the web page is monitored on the client device. A trigger is executed which defines an interactive event. When the interactive event occurs, as determined based on the monitored gesture interactivity with the web page, secondary content, such as an advertisement, is downloaded and displayed on the client device.