Social content monitoring platform apparatuses and systems
US8631473B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 30, 2011 |
| Grant date | Jan 14, 2014 |
| Priority date | — |
| Expiry date | Dec 30, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/8586
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
The SOCIAL CONTENT MONITORING PLATFORM APPARATUSES AND SYSTEMS (“Social-Watch”) transforms social media contents via Social-Watch components, into ad effects data. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for: identifying a request to access user social media content; obtaining user authorization credentials to access user social media content; sending an access request with the obtained user authorization credentials to a social media platform; receiving social media content data from the social media platform; determining a type of the received media content data; tagging the received media content data based on the type according to a progressive taxonomy mechanism; receive a social media analytics request for an item; querying the tagged media content data based on key terms related to the item; and determining impression heuristics for the item based on query results.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.