Call tracking system utilizing an automated filtering function
US8634520B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 31, 2013 |
| Grant date | Jan 21, 2014 |
| Priority date | — |
| Expiry date | Jan 31, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04M2203/6072
- WIPO fieldTelecommunications
- WIPO sectorElectrical engineering
Abstract
A call tracking system and method that uses an automated filtering function to increase accuracy of call tracking. In some embodiments, the system utilizes a spam blocking module, such as a challenge-response test (e.g., a CAPTCHA), a blacklist for callers sharing certain criteria indicative of robo-dialed or spam calls, or other similar spam filter to block unwanted calls from being routed to an advertiser. By using a spam blocking module, the amount of noise in the call tracking system can be reduced and the attribution of calls correspondingly more accurate. In some embodiments, an interactive voice response (IVR) module is utilized to reduce the noise in the system by filtering or blocking unwanted calls. By utilizing an automated filtering function, the disclosed system improves the accuracy of call tracking and allows advertisers to better track the performance of advertising campaigns that they undertake.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.