Contextual targeting prediction
US8635103B1 · kind B1 · utility
5Cited by
4References
11Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Mar 11, 2008 |
| Grant date | Jan 21, 2014 |
| Priority date | — |
| Expiry date | May 7, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0241
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Methods, systems, and apparatus, including computer program products, in which one or more webpages are identified based on one or more signals associated with an advertisement, a content of each of the webpages, and a property associated with the advertisement, and a performance measure is determined for the advertisement for each of the webpages. An auction score is calculated for the advertisement for each of the webpages based on the performance measure and a bid associated with the advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.