Web advertising method
US8635327B1 · kind B1 · utility
38Cited by
193References
51Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Apr 12, 2000 |
| Grant date | Jan 21, 2014 |
| Priority date | — |
| Expiry date | Apr 12, 2020 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L63/10
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Link traversals leading from an advertisement on the Web to a product page are determined. The determined link traversals are used as a basis for charging for advertising, for example, by counting the number of link traversals from the advertising page to a product page, or by counting the number of sales resulting from such traversals. The effectiveness of advertising on the Web is evaluated by measuring the number of sales or transactions resulting from link traversals from the advertisement to the page.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.