System and method for distributing advertisements in an internet protocol television system
US8640162B2 · kind B2 · utility
3Cited by
6References
27Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Nov 14, 2006 |
| Grant date | Jan 28, 2014 |
| Priority date | — |
| Expiry date | Sep 3, 2029 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method for delivering targeted advertisement data to opt-in subscribers in an internet protocol television (IPTV) system is disclosed, the system comprising selecting an advertising target group of opt-in IPTV subscribers based on an advertiser's advertising target request; and multicasting an advertisement from an IPTV advertising server to the advertising target group. A system for performing the method is disclosed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.