System for individualized customer interaction

US8645200B2 · kind B2 · utility

Assignee

• ACCENTURE GLOBAL SERVICES LIMITED · IE

Inventors

• Andrew E. Fano · Evanston, US
• Chad Cumby · Chicago, US
• Rayid Ghani · Chicago, US
• Marko Krema · Evanston, US

Key dates

• Filing date: May 3, 2011
• Grant date: Feb 4, 2014
• Expiry date: May 3, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/12
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method and system for using individualized customer models when operating a retail establishment is provided. The individualized customer models may be generated using statistical analysis of transaction data for the customer, thereby generating sub-models and attributes tailored to customer. The individualized customer models may be used in any aspect of a retail establishment's operations, ranging from supply chain management issues, inventory control, promotion planning (such as selecting parameters for a promotion or simulating results of a promotion), to customer interaction (such as providing a shopping list or providing individualized promotions).