System for optimizing ad performance at campaign running time
US8645205B2 · kind B2 · utility
8Cited by
0References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Sep 30, 2008 |
| Grant date | Feb 4, 2014 |
| Priority date | — |
| Expiry date | Nov 18, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0244
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method are disclosed for optimizing the performance of an advertisement. The advertisement may be targeted based on correlations between advertisements and/or users. The correlations may be used to improve the click-through rate of advertisements. As data is collected and feedback is received, the correlation between ads and users may be updated, so that an advertiser's campaign can optimize its targeting of users.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.