Patent · US Active

Assumed demographics, predicted behavior, and targeted incentives

US8650065B2 · kind B2 · utility

11Cited by

18References

10Claims

0Family size

Assignee

Catalina Marketing Corporation · US

Inventors

Ryan Carr · Fulton, US
Mark W. Davis · New Smyrna Beach, US
Gary Katz · Northbrook, US

Key dates

Filing date	Aug 27, 2010
Grant date	Feb 11, 2014
Priority date	—
Expiry date	Aug 27, 2030

Classification

Technology area (CPC G)Physics
CPC primaryG06Q30/0235
WIPO fieldIT methods for management
WIPO sectorElectrical engineering

Abstract

A system and method for anticipating consumer behavior and determining transaction incentives for influencing consumer behavior comprises a computer system and associated database for determining cross time correlations between transaction behavior, for applying the function derived from the correlations to consumer records to predict future consumer behavior, and for deciding on transaction incentives to offer the consumers based upon their predicted behavior.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.