System and method for updating product pricing and advertising bids
US8650066B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 21, 2006 |
| Grant date | Feb 11, 2014 |
| Priority date | — |
| Expiry date | Oct 23, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method maximize profits by determining the optimal combination of sale price for a product and bids for advertising. The system and method address the non-linear relationship between product pricing and advertising through an advertising bidding system. In particular, a seller sells a product at a plurality of sale prices and buys the at least one advertisement by submitting a plurality of bid prices to the at least one advertising venue, resulting in a combination of bid prices for the at least one advertisement at each of the plurality of sale prices. Data from advertising with each of the at least one advertisement is collected. Then, a non-linear model for pricing and bidding is determined from the collected data, and an optimal price for the product and an optimal advertising bid for each of the at least one advertisement is determined from the non-linear model.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.