Integrated advertisement delivery
US8655716B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 27, 2007 |
| Grant date | Feb 18, 2014 |
| Priority date | — |
| Expiry date | Nov 15, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0241
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Disclosed herein is a system and method for creating and delivering integrated advertisements. An integrated advertisement may include a markup language portion for defining various formatting and properties of an advertisement and an image portion containing a plurality of images. Each of the images in the image portion may be designed to correspond with a particular screen size. The integrated advertisement provides scalability for delivering the advertisement to a number of different devices in accordance with multiple targeting criteria. The integrated advertisement also enables efficient management and reporting of advertising campaigns. An advertisement server selects and delivers an integrated advertisement and dynamically binds the markup language portion with one of the plurality of images based on the screen size of the device requesting the advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.