Sponsored-stories-unit creation from organic activity stream

US8655987B2 · kind B2 · utility

Assignee

• FACEBOOK, INC. · US

Inventors

• Kent Schoen · San Francisco, US
• Ning Li · Mansfield, US
• Robert Kang-Xing Jin · Palo Alto, US
• Phillip Anastasios Zigoris · San Francisco, US
• Jessica Gronski · San Francisco, US
• Jordan Walke · Cupertino, US
• Eric Michel Giovanola · Palo Alto, US

Key dates

• Filing date: Jun 5, 2012
• Grant date: Feb 18, 2014
• Expiry date: Jun 5, 2032

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L65/403
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

In one embodiment, a method includes receiving a bid to display in a predetermined area of a web page an organic-activity-stream entry matching particular story characteristics. The bid includes a bid amount and one or more targeting criteria. The method includes, n response to identifying an organic-activity-stream entry as matching the story characteristics, providing for display the organic-activity-stream entry in a predetermined area of a web page based at least in part on the bid amount and targeting criteria.