Method and apparatus for managing targeted advertisements for a linear television service
US8656422B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 25, 2011 |
| Grant date | Feb 18, 2014 |
| Priority date | — |
| Expiry date | Jul 13, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method and apparatus for managing targeted advertisements for linear television is provided herein. During operation a client device will determine whether or not an advertisement opportunity duration is known, unknown, or variable. Based on this determination, advertisements that best match the advertisement opportunity duration will be chosen via separate algorithms. More particularly, a first algorithm will be used to choose advertisements when the advertisement opportunity duration is known, a second algorithm will be used to choose advertisements when the advertisement opportunity duration is unknown, and a third algorithm will be used to choose advertisements when the advertisement opportunity duration is variable.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.