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US8656426B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 12, 2010 |
| Grant date | Feb 18, 2014 |
| Priority date | — |
| Expiry date | Apr 12, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
An end-user rendering system including an advertisement database to receive advertisements, and store the advertisements therein, a state database to store information, a decision model optimization module to receive a tree-type decision model and optimize the tree-type decision model based on at least some of the information stored in the state database, an advertisement decision module to evaluate the optimized tree-type decision model and select an advertising campaign, the selected advertising campaign having at least one advertisement, and a rendering module to render the at least one advertisement of the selected advertising campaign. Related apparatus and methods are also described.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.