Maximizing retailer profit and customer satisfaction using multi-channel optimization

US8660882B2 · kind B2 · utility

Assignee

• International Business Machines Corporation · US

Inventors

• Xin Xin Bai · Beijing, CN
• Jin Dong · Beijing, CN
• Jing Gao · Urbana, US
• Ta-Hsin Li · Yorktown Heights, US
• Hai Rong Lv · Beijing, CN
• Wen Jun Yin · Beijing, CN

Key dates

• Filing date: Jul 16, 2010
• Grant date: Feb 25, 2014
• Expiry date: Jun 12, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/06
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A data integration module is operable to integrate a plurality of data sources, a customer preference module builds a model representing preference to different channels in merchandise category for each customer segment. A customer satisfaction module creates a model representing customer satisfaction metrics. A joint multi-channel optimization module is operable to use an optimization model that utilizes the customer preference model and the customer satisfaction model and maximize retailer's profit and customer satisfaction.