Method and system for rating of out-of-home digital media network based on automatic measurement
US8660895B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 14, 2007 |
| Grant date | Feb 25, 2014 |
| Priority date | — |
| Expiry date | Apr 19, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0242
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present invention is a method and system for producing a set of ratings for out-of-home media based on the measurement of behavior patterns and demographics of the people in a digital media network. The present invention captures a plurality of input images of the people in the vicinity of sampled out-of-home media in a digital media network by a plurality of means for capturing images, and tracks each person. The present invention processes the plurality of input images in order to analyze the behavior and demographics of the people. The present invention aggregates the measurements for the behavior patterns and demographics of the people, analyzes the data, and extracts characteristic information based on the estimated parameters from the aggregated measurements. Finally, the present invention calculates a set of ratings based on the characteristic information. The plurality of computer vision technologies can comprise face detection, person tracking, body parts detection, and demographic classification of the people, on the captured visual information of the people in the vicinity of the out-of-home media.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.