Transferring behavioral profiles anonymously across domains for behavioral targeting
US8660899B2 · kind B2 · utility
3Cited by
8References
7Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 19, 2006 |
| Grant date | Feb 25, 2014 |
| Priority date | — |
| Expiry date | Apr 29, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0255
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method are disclosed for transferring a behavior profile anonymously across multiple domains. The behavior profile may be established from a first domain, but transferred anonymously such that it is accessible by other domains. The behavior profile may be used for generating targeted advertisements.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.